Faced with the challenge of enabling investments from high-net-worth individuals (HNWIs), Bootstrap approached Mara for a solution, having been introduced by capital advisory firm 5Capital (a strategic partner to Mara).
Location
London, UK
Size
€110m
Use Case
Access Capital
Type of Fund
Venture Debt
Fund Manager
Bootstrap Capital
Date Completed
May 2023
Challenge
Mara's Solution
Outcome
Value Proposition
Testimonial
Bootstrap’s has strong connections to HNWIs, family offices and the private wealth community, yet had difficulties onboarding them in a cost-effective way. Middle East investors posed particular challenges, owing to the enhanced KYC required.
Mara’s support enabled Notion was to onboard ten individual investors from diverse European backgrounds including German, French, Dutch, and Swiss nationals. This not only facilitated significant cost savings for Notion, but also deepened the relationships between Notion and its community of investors.
Mara provided a low-cost, custom SPV, allowing individual investors to participate in the fund:
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Efficient sign up process: The platform reduced the time and effort required for investors to sign-up, shrinking documentation from 44 to 14 pages.
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Compliance and KYC Checks: Mara established that all subscribers met the professional investor criteria necessary. Where enhanced KYC was mandated, Mara helped gather the required documentation.
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Access to Fund Materials: Investors were able to access fund materials online, enhancing transparency and engagement.
Mara’s solution offered significant benefits to Bootstrap:
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Cost Efficiency: The low-cost structure of the SPV allowed more investors to participate, increasing the fund's capital inflow without compromising on administrative quality.
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Network Synergies: The partnership provided Bootstrap with access to a sophisticated group of investors and potential sources of co-investment opportunities.
“We are indeed launching our fund 4 and would love to continue working with you.
We agree that you did a fantastic job communicating the challenges last year and managed to get the investments in the end. We would be honoured to work with you again.”
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